Microsoft Tags
A simple and easy link from your printing to unlimited online information!
2D bar codes link your world to the digital world. They link people to information or entertainment without having to type a URL or any code. QR (Quick Response) bar codes(black and white dots in a square) have been around for awhile. They’re good, but limited and are unattractive.
Microsoft has developed a new 2D bar code. It’s an HCCP (High Capacity Color Barcode) that you can print on anything. When scanned with a smart phone it takes you to a v-card, standard or mobile websit, presentation, menu, secret code, information about a real estate listing, or much more. It will even dial your phone for you.
Print it on the back of your business card to make it easy for people to contact you. Print it on posters, billboards, t-shirts, museum exhibits and whatever you can think of to engage your audience in real time. Print it on a real estate sign to get information and even a video of the house.
The best thing about the Microsoft tag, versus a QR tag, is that you can change what the barcode links to anytime you want. You can also render it in color or black and white, depending on what you’re printing.. In addition, you can change the size of it.
This little code becomes an “onsert” instead of an “insert”.
Watch this video to get an idea of what you can do.
You can customize the bar code and it still works.
You can customize the barcode (picture at left) to have your branding and design incorporated directly into the barcode whenever you want a unique design. You no longer have to use the industrial look of the QR code.
For more information on barcode technology and how to effectively integrate it into your marketing strategy, be sure to read these articles:
US Postal Service Encourages Customers to Use QR Codes
