Direct Mail
First, decide on:
- • How many pieces are you sending?
• What is your target date for shipment?
• Do you plan to ship first-class or presort standard?
• How will the mailing be addressed? (Laser printed envelopes? Labels?)
• How will it be packaged? (Business-sized envelopes? Large, padded envelopes?)
• Will the mailing be stamped. metered or pre-printed indicia?
• Is there anything that will need to be inserted?
• Will the mailing need to be collated? Folded? Stapled?
Mailing Lists
Use your own or purchase from us. We can narrow down the list via demographics, location or whatever you want.
Postcards
Many people try to keep their postcards small to fit “postcard” mailing rates. However, if you mail your postcards “presort standard”, you don’t have the size limitation AND the postage rate is less expensive.
Quick tips
Seed the list and include some people you know. A good way to track when pieces actually hit the mailboxes of your intended recipients is to include addresses of people you know in the list. If you can, mail the piece to California, to Massachusetts – and to your own office, of course.
The list and the offer are the most critical components of a successful mailing. Make sure to invest the appropriate time to make it right. We can help you with that list.
For more information about how Direct Mail can benefit your business, be sure to check out these articles:
How to Saturate Your Market with Direct Mail
Does Direct Mail Work? Ask Google
How to Write the Perfect Direct Mail Letter
Is Direct Mail Dead? Not By a Long Shot
The 5 Most Common Direct Mail Mistakes
