Greenway Print Solutions

Your marketing mix includes a variety of medium that enables you to reach potential customers often and via different avenues.  When it comes to direct mail, the traditional benefit is to send your mailers to a targeted list of consumers who closely fit your target market.  From a marketing perspective, it makes perfect sense.  But the US Postal Service has a different idea for direct mail.  It’s Every Door Direct Mail program is based upon none other than saturation.

The premise is that businesses can target consumers based on locale rather than a variety of demographic characteristics that can closely predict buying habits.  It uses the idea that sheer locality is a winning driver between business and consumer.  So if you’re a local physician, dentist, restaurant, auto dealer or retailer that relies on local consumers, an Every Door Direct Mail campaign may just be your profit ticket.

If you intend to reach between 200 – 5,000 households and your piece meets size and weight requirements, the program could work well for you.  You will not be required to get postage permits or pay an annual fee either.  The Postal Service is also offering free classes nationwide that will show you the benefits of the program and how you can use it to build revenue and increase traffic.

For more information on the program, click the Every Door Direct Mail link below.  And Greenway Print Solutions can help print that perfect piece that’s cost-effective for your campaign.

Every Door Direct Mail

Greenway Print Solutions