Your business card is your first connecting piece that provides people with a tangible avenue for you to foster relationships with potential customers. Sure, everyone has one, but not everyone knows the significance of their business card and how they are a direct reflection of you and your company.

Your business card is another tool in your marketing arsenal and just like your brochure, direct mail or your social media campaigns, it’s a direct reflection of who you are and what your business can provide others.

Business Card Case in Point

Not long ago, I was approached by an IT professional who made a rather convincing case about the efficiencies of connecting all of the technology we use in the office. His business formation was new; he recently left a corporate position to start his own company. But when our meeting was over, he handed me his business card that he had gotten made online for free.

My thoughts were, “Why would he expect me to use his services and pay him thousands of dollars when he couldn’t spring for one of the most inexpensive marketing pieces around? What else was he going to skimp on?”

Your Business Card is a Direct Reflection of You

Not only does your business card emote a level, or lack thereof, of professionalism, but it says a lot about who you are as a business owner. You shouldn’t expect someone to take you seriously if you’re not willing to take your own business seriously. And if you think someone can’t tell the difference between a “free” business card and one that was professionally made, think again.

Your Business Card and Branding

Your business card is a marketing tool in the same manner as your online and offline marketing collateral. It’s your identity. The design and feel of your business card says a lot about you and your company. Yes, your branding is portrayed in the color, text, font size and paper quality of your business card. If you want to be perceived as a professional, then your business card must reflect that.

Don’t underestimate the power of your business card. It’s one of the most inexpensive marketing pieces you can have made. Don’t skimp. Have a professional like Greenway Print Solutions help you design and print the right business card that accurately reflects you and your business.