For those looking to tap into the latest technology and enhance your marketing campaigns, consider adding a Microsoft Tag or QR code to your printed materials. There are differences, however, and which one you select should have your marketing goals in mind.

The benefit of using a Microsoft Tag or QR code is it allows for your customers to retrieve targeted information that’s online through their smartphones offline. If you simply rely on your customer to search for information about you online, you’ll find that few are active enough to do so. Which type of 2D barcode do you choose? Consider the benefits of Microsoft Tags versus QR Codes:

Microsoft Tags Take Space Into Consideration

When designing a marketing piece such as a brochure or flyer or even your business card, space counts. You don’t want to clutter things up with a barcode that detracts from the rest of your content. Microsoft Tags can be made smaller than QR Codes, allowing you to use limited space better.

Microsoft Tags Incorporate the Latest Technology

Microsoft Tags use High Capacity Color Barcodes that deal with the limitations in megapixels some smartphones have with their cameras. A phone with a low megapixel can’t pick up some QR Codes, which don’t have this new technology. No sense in using barcodes in which your potential customers cannot activate.

Microsoft Tags Use Analytics

A huge benefit of Microsoft Tags is that they have the capability of analytics, allowing you to get real time data on how they are being used by consumers. You can also change the content the tag is linked to easily and quickly.

Microsoft Tags Add an Element of Branding

Unlike QR Codes that have limitations in design, Microsoft Tags let you further brand you code by adding color and an element of customization using a graphic program or even in PowerPoint. You can add your company logo and overlay it on the code making it look one-of-a-kind.

Download the Microsoft Tag Reader onto your smartphone and scan in the tag above.

 
Microsoft Tag