I would argue, both are important channels of communication between you and your customers.

While the use of email marketing has been used for quite some time, cell phone technology and text messaging are changing consumer habits and the way information is received.   Many businesses have launched campaigns through their websites collecting email addresses and conducting email marketing to their database.  Businesses will often offer a discount or free item when customers sign up to receive their special offers. They will  send out periodic discounts, birthday coupons and other promotions as well.

The Efficiency of Email and Text Messaging Marketing

Businesses with this mindset are on the right track, but how efficient are these email campaigns?  How much more efficiency could be achieved with a Text Message Marketing campaign?

Text Messaging and Email Statistics

• As few as 20 percent of email messages are opened by recipients.  Over 95 percent of text messages are opened.

• For email, customers must complete a form, either at the business location or online. When completed in the business, forms must be manually entered or scanned into a database.  For text, customers complete the entry from their cell phone. No data-entry is required.

• The average time for the recipient to view an e-mail message is 6.4 hours.  The average time for the recipient to view a text message is 14 minutes.

• E-mail can often be viewed only when recipients are at their computer. Text messages are viewed any time the recipient’s cell phone is on.

• The average person checks his/her personal email for 20 minutes a day.  The average cell phone is on 16 hours a day.

• Coupon redemption for email averages less than 1 percent. Coupon redemption for text messaging averages 15-20 percent and can be as high as 30 percent.

Text Messaging Gets Clicks

Text messaging is growing at a rate more that 25 times the growth rate of e-mail.* If you are interested in learning more about Text Messaging Campaigns, please contact Greenway Print Solutions.  We are currently running a Start Up Program for $50 per month and you only pay for the messages you use.

*Statistics provided by one of the leading SMS providers research.